welcome to our blog about infographics

what are the infografic's?

Infographics are a practical resource that provides concrete and useful data, but what is the ideal way to present the information? What type of infographic helps you communicate internal or external affairs of your company?.

Infographics are tremendously useful and essential to represent information that is complicated to understand through pure text. With a simple glance you can understand even the most complicated things, and they are also easier to assimilate and remember.

Benefits

• They emit a clearer and easier to understand message: the infographics synthesize the topics in an entertaining and didactic way. Ten in mind that the human brain retains 80% of what it sees, while only 20% of what it reads and 10% of what it hears

• They generate traffic: views and interactions increase because a tweet with an image link has a response of 200% compared to those with specific text.

• They generate traffic: views and interactions increase because a tweet with an image link has a response of 200% compared to those with specific text.

Importance

1.  They help us to have more presence in social networks, they help us build links, drive social actions and are used as part of marketing strategies. With infographics you can carry out a promotional campaign or to inform about a moment.

• They explain complex issues in a simple way, because they combine texts with images. In addition, it attracts our attention when an infographic appears regretfully.

• 90% of the information that our brain processes is visual, read everything much faster.

Types of infographics

1. informative infographic :

It is convenient not only to publish a story, but also to explain any event or event. If your proposal is to offer timely information or a concept.

In this infographic you can see how preventive measures are presented to prevent pets from contracting seasonal diseases, by means of colored bars to indicate the two cases of temperature changes, in addition to adding icons with short tips.

2. Product infographics:

It serves to describe the fundamental aspects of a product. When the intention is to publicize a product or service, this infographic is useful to present the characteristics of the product, as it helps to emphasize the most relevant. By highlighting the characteristics or characteristics with short concepts and high quality images, you will get an idea of ​​what that product or service is like and how it works.

3. Sequential infographic:

In this kind of graph, you will show a sequence in an organized way. It uses a structure in the form of a list, supported by icons or consecutive images.

Use it if you want to develop quick guides or instructions and aim to summarize that information in steps; It will be ideal when you want to expose the operation of your products or a method of purchase.

4. Scientific infographic:

It is a type of didactic infographic to facilitate the teaching of scientific subjects, but does not limit its use to purely academic purposes.

Use to explain to your clients the complex issues that contain concepts, terms or technicalities, if your company belongs to specialized industries.

5. Biographical infographic:

This type of infographic describes the life and work of a character in a few words and, in some cases, uses icons that help represent some aspects such as their studies, their nationality and some activities, among others.

When you need to talk about a character succinctly and highlight the most important thing in your life, this resource is helpful to explain who that person is or was. Use this resource to talk about the founder of your company or the leading researchers in your sector.

6. Geographic infographic:

These graphs serve to locate the place of a fact by means of maps. They can be used to display a location or expansion network.

If your objective is to indicate the place where an event or series of events could take place or will take place, or trace a geographical route or the stay of a person or object, you can prepare a geographic infographic.

7. Process infographic:

Look at the different phases of this infographic, where the line helps you follow each step. The image contains a good balance between text and images.

8. Chronological infographic:

This infographic shows a succession of facts or data respecting a timeline. It is a way of telling a series of milestones in an orderly manner.

The themes or issues can be about evolutionary processes, before and after changes, innovations or evolutions over time.

So if your goal is to show the trajectory or evolution of a product, service, company or scientific breakthrough, you can choose to explain it through a chronological infographic.

9. Statistical infographics:

Its main function is to simplify graphically the numerical information. Therefore, it represents trends or statistical results with pie charts, bars, tables or lines to raise quantities, percentages or coordinates.

If you want to show quantified data of your brand or have done some research on a topic of interest to your audience that contains statistics, you can offer that information through this type of infographic.

10. Infografics comparative:

The comparative infographics are intended to highlight the differences between some elements or variables. Most times certain tables with the aspects to be checked.

Use this type of infographic when it is necessary to establish differences or similarities between several elements; for example, when comparing the benefits of your product with the competition's offer.